BBA Sales and Marketing
The BBA in Sales and Marketing programme at MIT-WPU provides a comprehensive foundation in business principles, with a focused emphasis on key areas such as sales strategies, consumer behaviour, digital marketing, and brand management. Through a dynamic blend of theoretical insights and hands-on experiences, students gain the skills needed to thrive in today’s competitive business environment. This programme equips students to understand market dynamics, drive business growth, and excel in leadership roles, fostering strong communication abilities essential for high-impact positions in diverse industries.
Duration
Applications Open for 2025
3 Years
Applications Open for 2025
Programme Name
BBA Sales and Marketing
Fee Per Year
Rs. 2,99,000
Scholarship
Information on Scholarship 2025 will be updated shortly. Please check back soon.
Programme Highlights
- The programme offers a blend of theoretical knowledge and practical insights into sales, marketing strategies, consumer behaviour, digital marketing, and market research.
- Focuses on building critical skills such as communication, negotiation, customer relationship management, and brand development.
- Includes modules on emerging trends such as digital marketing, social media, SEO, SEM, and data-driven marketing strategies.
- Collaboration with industry leaders for hands-on projects and internships, providing real-world exposure to the sales and marketing domain.
- Regularly organised sessions with industry experts and guest lecturers to understand contemporary marketing challenges and innovations.
- Training and mentorship for students aspiring to venture into entrepreneurship, with specific focus on marketing and sales-driven startups.
- Opportunities for international exchange programmes and collaborations with universities abroad to understand global marketing trends and sales techniques.
- Exposure to CRM software, marketing analytics tools, and AI-powered marketing techniques to stay ahead in the digital world.
Programme Outcomes
- Graduates will have a solid foundation in developing marketing strategies, executing campaigns, and understanding consumer needs.
- Students will be equipped with the skills to lead sales teams, manage sales operations, and optimise business processes for revenue growth.
- Ability to analyse market trends, customer behaviour, and sales data to make informed business decisions.
- Exposure to international sales and marketing practices, preparing students for a career in global markets.
- Ability to innovate in product development, branding, and customer engagement by applying creative problem-solving skills.
- Graduates will be proficient in digital marketing tools and platforms, crucial for success in today’s online-driven marketplace.
- Strong communication and interpersonal skills to effectively market products and services, negotiate deals, and manage client relationships.
admissions@mitwpu.edu.in 
