BBA Branding and Advertising

The Bachelor of Business Administration (BBA) in Branding and Advertising is a dynamic 3-year full-time residential programme that intricately blends humanities, business, and marketing disciplines. This multidisciplinary approach integrates crucial elements such as financial management, marketing strategy, creativity, and entrepreneurship. Students delve into real-world applications, honing their skills to address brand management and advertising challenges.This hands-on experience serves as a launching pad for diverse and successful careers in advertising agencies, marketing firms, public relations, digital marketing, corporate communications, and more. The programme's emphasis on experiential learning, industry engagement, live projects, and a mandatory internship ensures students develop a strong practical understanding of the field, positioning them for success in the competitive and dynamic realms of branding and advertising.

Duration
3 Years

Applications Closed for 2024
Programme Name

BBA Branding and Advertising

Fee Per Year

Rs. 4,05,000




Highest CTC
INR 11.17 LPA

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Scholarship
Scholarship Name MIT-WPU CET CBT Score
Dr. Vishwanath Karad Scholarship(100%) 90 & Above
MIT-WPU Scholarship I (50%) 88 & Above
MIT-WPU Scholarship II (25%) 85 & Above

Scholarship DetailsScholarship Details

*Terms & Conditions apply:

All Scholarships are awarded on a First Come First Serve basis All Scholarships are awarded as fee adjustments.

To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters attendance is to be maintained at a minimum of 80 percent there should be no disciplinary action against the student.

For more detailed information visit our website: www.mitwpu.edu.in/scholarships

Eligibility

Indian Students

Minimum 50% aggregate score in 10+2/Class 12th or in equivalent examination with English subject in any stream from Govt. Approved Institution or equivalent (at least 45% marks, in case of Backward class category candidate belonging to Maharashtra State only)
Or
Minimum 60% aggregate score in 3-year Diploma from any Govt approved Institution or equivalent with English as a subject.
Or
Minimum 60% aggregate score in Competency and Vocational Courses (MCVC) from any Govt approved Institution or equivalent with English as a subject.
Note: All International Baccalaureate (IB) students are required to score a minimum of 24 points for six subjects

Selection
The selection process for the programmes is based on MIT-WPU CET Entrance Exam 2023 & Personal Interview (PI) score:
Step 1) MIT-WPU CET General 2023 - Online proctored entrance exam and
Step 2) Personal Interview
*Note: MIT-WPU retains the right to make changes to any published schedule.
Programme Highlights
  • Adopts an impactful case-based learning approach, ensuring students develop practical problem-solving skills.
  • Students gain invaluable exposure to the corporate world through a range of immersive experiences, including industry visits, and live projects.
  • The curriculum includes embedded ability enhancement courses, strategically designed to equip students for success in the professional corporate environment.
  • In collaboration with Capstone or Marketplace, USA, the programme features a dynamic business simulation course, providing students with hands-on, real-world business challenges.
  • A mandatory 4-6 week summer internship with renowned companies such as Tata Motors, JCB, Volkswagen, and many others, ensures that students apply their classroom knowledge in practical settings, fostering experiential learning.
  • Eminent corporate leaders contribute to the learning experience through guest lectures,seminars, and workshops, enriching students with industry insights.
  • Boasts a robust mentor-mentee system, providing strong support to students, and fostering personal and professional development.
  • Specialised classes for CAT/GMAT/ATMA/XAT/CET preparation enhance students' readiness for competitive examinations, broadening their career prospects.
  • The dedicated Centre for Industry-Academia Partnerships (CIAP) offers structured assessments, training, and grooming activities, facilitating internships and job placements.
  • The MIT-WPU Technology Business Incubator (TBI) supports early-stage entrepreneurs and students by providing funding, mentoring, and network connections.
  • Rural, national, and international immersion programmes sensitise students to ground-level realities, equipping them to solve complex societal problems.
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