BBA Digital Marketing
The Bachelor of Business Administration (BBA) programme in Digital Marketing at MIT-WPU, intricately crafted by leading marketers and industry professionals, uniquely prepares students for the challenging and ever-evolving realm of digital marketing. Tailored to navigate the complexities of new media, the programme empowers students to devise potent strategies for crafting innovative campaigns that resonate across diverse audiences. The programme delves into the fundamentals of marketing management, ideation, creative planning, and creative expression. The comprehensive curriculum covers topics on Search Engine Optimization (SEO), Social Media Marketing (SMM), Online Advertising, Content Marketing, Data Analytics, and more. The unique pedagogy emphasises experiential learning and industry exposure, incorporating internships to build a robust foundation in evolving digital marketing techniques. Graduates of this programme become adept at applying the practical skills learnt across a spectrum of traditional and emerging digital platforms, unlocking diverse career paths in digital marketing agencies, e-commerce, advertising, or entrepreneurial ventures. This positions them for success in the ever-expanding digital landscape.
Applications Closed for 2024
BBA Digital Marketing
| Scholarship Name | MIT-WPU CET CBT Score |
| Dr. Vishwanath Karad Scholarship(100%) | 90 & Above |
| MIT-WPU Scholarship I (50%) | 88 & Above |
| MIT-WPU Scholarship II (25%) | 85 & Above |
All Scholarships are awarded on a First Come First Serve basis All Scholarships are awarded as fee adjustments.
To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters attendance is to be maintained at a minimum of 80 percent there should be no disciplinary action against the student.
For more detailed information visit our website: www.mitwpu.edu.in/scholarships
Minimum 50% aggregate score in 10+2/Class 12th or in equivalent examination with English subject in any stream from Govt. Approved Institution or equivalent (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
Or
Minimum 60% aggregate score in 3-year Diploma from any Govt approved Institution or equivalent with English as a subject.
Or
Minimum 60% aggregate score in Competency and Vocational Courses (MCVC) from any Govt approved Institution or equivalent with English as a subject.
Note: All International Baccalaureate (IB) students are required to score a minimum of 24 points for six subjects
The selection process for the programme is based on MIT-WPU CET Entrance Exam 2024 & Personal Interaction (PI) score.
- Adopts an impactful case-based learning approach, ensuring students develop practical problem-solving skills.
- Students gain invaluable exposure to the corporate world through a range of immersive experiences, including industry visits, summer internships, and live projects.
- The curriculum includes embedded ability enhancement courses, strategically designed to equip students for success in the professional corporate environment.
- In collaboration with Capstone and Marketplace, USA, the programme features a dynamic business simulation course, providing students with hands-on, real-world business challenges.
- A mandatory 4-6 week summer internship with renowned companies such as Tata Motors, JCB, Volkswagen, and many others, ensures that students apply their classroom knowledge in practical settings, fostering experiential learning.
- Eminent corporate leaders contribute to the learning experience through guest lectures, seminars, and workshops, enriching students with industry insights.
- Boasts a robust mentor-mentee system, providing strong support to students, and fostering personal and professional development.
- Special classes for CAT/GMAT/ATMA/XAT/CET preparation
- Specialised classes for CAT/GMAT/ATMA/XAT/CET preparation enhance students' readiness for competitive examinations, broadening their career prospects.
- The dedicated Centre for Industry-Academia Partnerships (CIAP) offers structured assessments, training, and grooming activities, facilitating internships and job placements.
- The MIT-WPU Technology Business Incubator (TBI) supports early-stage entrepreneurs and students by providing funding, mentoring, and network connections.
- Rural, national, and international immersion programmes sensitise students to ground-level realities, equipping them to solve complex societal problems.
- Apply acquired knowledge in digital marketing strategies, including SEO, social media marketing, online advertising, content marketing, and data analytics, to address complex challenges in the field.
- Identify, review, and analyse intricate marketing issues, drawing conclusions based on fundamental principles and contemporary industry trends.
- Design innovative solutions and strategic campaigns that meet specified marketing needs, considering audience engagement, market dynamics, and technological advancements.
- Utilise research-based knowledge and methodologies to investigate and resolve complex marketing problems, fostering evidence-based decision-making.
- Create, select, and apply appropriate digital marketing techniques and modern tools, understanding their limitations and optimizing their potential impact.
- Assess societal, cultural, and ethical implications of digital marketing practices, ensuring responsible and inclusive marketing strategies.
- Gain a deep understanding of the impact of digital marketing solutions on society and the environment, promoting sustainable and ethical digital marketing practices.
- Uphold ethical principles and professional responsibilities in digital marketing practice, ensuring transparency, data privacy, and adherence to industry standards.
- Work effectively in individual, team, and multidisciplinary settings, fostering collaboration and cooperation for successful digital marketing campaigns.
- Communicate complex digital marketing concepts clearly and effectively to both technical and non-technical audiences, facilitating understanding and informed decision-making.
- Apply business and management principles within the digital marketing context, ensuring effective implementation of marketing strategies.
- Apply business and management principles within the digital marketing context, ensuring effective implementation of marketing strategies.
100% placement assistance
admissions@mitwpu.edu.in 
