BA in Creative Communication
The BA in Creative Communication at MIT-WPU equips students with the skills to navigate the evolving world of advertising, where traditional methods are being replaced by sophisticated, multi-channel campaigns. With a strong focus on creativity and strategy, the program trains students to craft engaging narratives and compelling visual content that effectively capture consumer attention across diverse platforms. Through a comprehensive curriculum that covers storytelling, media strategy, content creation, and design, students learn how to enhance brand identity and ensure cohesive, impactful communication.
As businesses increasingly rely on experts to manage and strengthen their brand presence, this program prepares graduates to meet industry demands. By developing expertise in campaign management, digital and print media, and strategic communication, students will be ready for careers in advertising, public relations, branding, digital marketing, and corporate communication, making them valuable assets in the rapidly evolving communication landscape.
BA in Creative Communication
- Multidisciplinary Approach : Graduates will gain the ability to amalgamate concepts from various fields of communication to formulate and enhance strategic communication plans.
- Specialisation Flexibility : Offers a diverse range of major and minor specialisations, allowing students to tailor their academic journey based on their interests.
- Business-Oriented Training : Equips students with the knowledge to address typical business challenges through creative communication strategies.
- Corporate Communication Skills : Focuses on imparting expertise in establishing and enhancing communication within a corporate environment.
- Research Proficiency : Graduates will develop expertise in both qualitative and quantitative research methods, enabling them to conduct in-depth research and evaluate the effectiveness of communication strategies.
- Industry Awareness : Students will stay informed about current trends and developments in the communication and media industries, ensuring they remain competitive in a rapidly evolving field.
- Career Readiness : Graduates will be prepared for diverse career opportunities in the creative industry, showcasing their skills and accomplishments to meet market demands.
- Entrepreneurship Development : The programme will foster entrepreneurship skills, equipping students to align with industry standards and pursue innovative ventures.
admissions@mitwpu.edu.in 
