Academics

Bio

Dr. Rajashri Kadam, A passionate teacher and strong believer of interactive teaching learning pedagogy is an Associate Dean – academics of WPUSOB and works in the capacity of associate professor in WPU School of Business. She has more than 20 years of industry and academia experience. For the last 15 years contributing in the education field as facilitator and mentor for students for their better future. She holds Doctoral Degree in the field of Marketing Management and has made a significant contribution in the domain of marketing through research papers published in referred and reputed national and international journals. She has completed an Executive Diploma in Digital Marketing from IIM Jammu. Advertising, Services Marketing, Integrated marketing communications are her interest areas. She has two books of Marketing as book reviewer at her credit. She is one of the faculties with the best student and alumni connections.

Research Areas

Marketing- Advertising, Services Marketing, Consumer behaviour

Publications

1. Green Entrepreneurship paving a way to Sustainable Development: A Bibliometric review from 2007 to 2022” Ms. Shweta Shirolkar, Dr. Madhuri Shete, Dr. Rajashri Kadam, Dr. Meenal PendseSchool of Management- PG Dr. Vishwanath Karad MIT- World Peace University, Pune Book chapter in IGI publication

2. Rajashri Kadam, Nimish Kadam, Anindita Deshmukh, A study on the impact of social media influencers’ endorsements on the buying behaviour of Gen Z, for lifestyle and electronics product category, with special reference to Pune city. International conference, Re-inventing the future of work and business: challenges, opportunities and the path ahead, KIIT university, 27th and 28th Feb 2021

3. Rajashri Kadam, Nimish Kadam Story of Operations par Excellence of Indigo Airlines: Only Profitable Airline in Indian Airline Industry for Continuous Ten Years , Journal of Purchasing, Logistics and Supply Chain Management System, Volume-1, Issue-2 (July-December,2020)

4. Rajashri Kadam, Nimish Kadam, Study of relationship between the effectiveness of anti-tobacco advertising and individual characteristics of target audience, IJMER, Vol 9 , Issue1(3), January2020

5. Rajashri Kadam, Dr. Anand Karandikar, “ Study of effectiveness of audio visual Anti-tobacco advertisements among the students pursuing graduation in Pune with special reference to characteristics of advertisements” DAWN , vol 4 Issue 1/Jan- July 2017, ISSN 2348-0092

6. Zero Se Hero: The Journey of India's Largest Stock Broker, 'Zerodha' case study published in Case center , 2022

Google Scholar ID: https://scholar.google.com/citations?user=bMWi7VUAAAAJ&hl=en

Scopus ID: https://id.elsevier.com/settings/redirect?code=THXUjKdjtJBtOAhIMVc1ginM_dGezjPm1FZPQpGn

Vidwan ID : https://vidwan.inflibnet.ac.in/profile/166515 https://orcid.org/0000-0002-2867-1717

Research Grants

BHU Fellowship (CRET)