Academics

Bio

Dr. Girish Mude is a seasoned marketing and advertising expert currently serving as the Programme Director of International Business (IB) for BBA and MBA at the School of Business, MIT World Peace University, Pune. With 15 years of teaching and industrial experience, Dr. Mude holds a Ph.D. in Management, MBA, and PGDFT from the University of Pune, and is UGC-NET (twice) and SET qualified. He has completed a ‘Design Thinking’ course from IIT Madras and has presented his research works at various national and international conferences and journals, including IIM Kolkata, IIM Ahmedabad, IIM Kozhikode, IIM Rohtak, IIT Kharagpur, BITS Pilani, and other premier business schools in India. Dr. Mude has facilitated the International Winter School Program at the University of Hull, UK, and has visited London, Italy, Switzerland, France, and the UK for academic assignments and institutional collaborations.

Research Areas

Consumer Behavior, Customer Centricity and Agritourism

Publications

Mude, G. & Undale, S. (2023). Social Media Usage: A Comparison Between Generation Y and Generation Z in India. International Journal of E-Business Research (IJEBR), 19(1), 1-20. http://doi.org/10.4018/IJEBR.317889 ISSN: 1548-1131

Mude G., Sawalkar R., Ahire V., and Muluk S., (2022) Understanding Brand Engagement and Social Media: A Bibliometric Analysis, Journal of Positive School Psychology, Vol.6,No.4, 1246-1257 (Scopus Indexed)

Wankhede, P., & Mude, G. (2021). Retail Investor Behavior Towards Life Insurance, Mutual Fund and Unit-Linked Insurance Plans (ULIPs): A Thematic Literature Review. IUP Journal of Financial Risk Management, 18(1), 29–42.

Conference Publications:

Mude. G (February 2023), The Effect of In-Store Customer Experience on Purchase Intention in a post COVID-19 World; 2023 AMA Winter Academic Conference, USA, 06 - 12 Feb 2023

Mude. G (February 2023), Influence of Sustainability Cues towards Consumers' Preference and Purchase Decisions in 2nd Research Conference on BRICS hosted by the University of Kota on 13th - 15th Feb. 2023

Mude. G (September 2022), Evaluation of Agritourism Policy in India: Qualitative Impact Analysis, ""2022 International Workshop on Agritourism"" in Burlington, Vermont, by the University of Vermont, USA, August 30 to September 1, 2022"

Google Scholar link :https://scholar.google.com/citations?user=yRtGG1YAAAAJ&hl=en&authuser=1

Scopus link :https://bit.ly/41D8ikH

ORCID link :https://orcid.org/0000-0002-4120-7871

Research Grants :

Awarded with “EURAC Research Fellowship” (Eurac Research - Institute for Regional Development, Bolzano, Italy).

Received a Scholarship in the amount of $1,180.32 USD for the International Workshop on Agritourism in Burlington, Vermont (2022), by University of Vermont, USA.

Received Research Grants from University of Pune for conducting two years Minor Research Project.

Received an award “Dr. APJ Abdul Kalam MIT-WPU Research and Innovation Promising Prize 2019”. By MIT World Peace University."